Top 10 Rejected Billboard Slogans for Adult Diapers

When you put adult diapers on a billboard next to a highway, people notice. 

When you pair adult diapers with humor, people talk. 

As part of NorthShore’s ongoing billboard campaign to reduce stigma around adult diapers and incontinence, we brainstormed dozens of slogan ideas. Some were bold. Some were clever. And some were never going to make it past the conference room door. 
 
Here are a few of our favorites from the cutting room floor: 

NorthShore’s Top 10 Rejected Billboard Slogans 

Honorable Mentions: Just Doo it, Let it Rip, Trust Your Briefs 

1. Houston, We Have a Problem

2. For Pants with Trust Issues 

3. When Your Body Hits “Send”

4. Pee Happens

5. Briefs with Benefits

6. Because That Wasn’t a Fart 

7. Urine Trouble Now

8. We’re #1 at #2 

9. Got Pee?

10. Piss Off!

Why Humor Belongs in the Conversation 

People who need adult diapers often feel alone and isolated. Many don’t talk openly about incontinence, which can delay finding better solutions and impact quality of life. 

“Humor gives people permission to talk about things they’ve been taught to hide,” said Adam Greenberg, Founder & CEO of NorthShore. “Adult diapers shouldn’t be a punchline or a secret. When we use honest language and a little levity, we help people feel less alone — and more comfortable taking the first step toward a normal life again.” 

The Serious Part (Briefly) 

At the end of the day, the goal isn’t shock value: it’s connection. Millions of people live with heavy bladder leakage or bowel leaks, and far too many feel like they’re the only ones dealing with it. Humor helps crack the door open and signals that you’re not broken nor alone. There’s no reason to whisper about something that’s incredibly common! 

NorthShore pairs high-performance adult diapers designed for heavy bladder and bowel leakage with something just as important: real human support. Our Customer Care Experts are real people who take the time to listen, answer questions, and help those navigating incontinence find protection that actually fits their bodies and their lives without pressure or judgment. Laugh, cry, or ask for advice — our Care Experts are by your side every step of the way. 

To learn more, explore NorthShore.com and discover products, request free samples, or connect one-on-one with our Customer Care Experts. Whether you're looking for reliable protection or just needed a laugh today, we're here to help you live life on your terms. 

FAQs (Frequently Asked Questions)
 
Why does NorthShore use humor in its billboard campaigns? Humor breaks down barriers and gives people permission to discuss topics they've been taught to hide. By using lighthearted messaging, NorthShore aims to reduce shame and isolation while encouraging more people to seek solutions for incontinence. 

Is adult incontinence common? Incontinence affects millions of Americans of all ages. It's far more common than most people realize, often treatable, and highly manageable with the right products and support. 

How can I find the right adult diaper for my needs? NorthShore offers free samples through the NorthShore Sample Program, along with personalized guidance from Customer Care Experts who can help match you with products designed for your specific level of protection, body type, and lifestyle. 

Does NorthShore only sell adult diapers? NorthShore offers a full range of incontinence products including adult briefs, protective underwear, underpads (chux), booster pads, incontinence liners, disposal bags, cleansings wipes, and waterproof covers.