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The Aisle is Built for Drips. Shoppers are Dealing with Floods.81% of incontinence shoppers buy in store, and 55% still report leaks at least once a week.* NorthShore® is the only brand built specifically for heavy leaks.
Incontinence Shoppers Need More Protection Than Traditional Products Offer
NorthShore commissioned an independent survey of incontinence product buyers. The results revealed widespread leaks, doubling up, and low confidence in the protection shoppers currently buy
74%
report symptoms beyond drips and dribbles.
73%
aren't very confident current protection will prevent leaks.
57%
double up on products during the day.
93%
would try a new overnight product that absorbs more, even if bulkier.
* PDG Insights survey of 418 incontinence product buyers, commissioned by NorthShore, fielded April 28 to May 6, 2026.
Why Traditional Brands Fail Shoppers
Traditional brands print "Maximum," "Ultra," and "Overnight" on products designed for light bladder leakage. A shopper buying for heavy leaks reads the label as a promise, takes the product home, and watches the product fail. The blame lands on the body instead of the product. Next comes frustration, then a switch to ordering online, and the aisle loses a recurring purchase.
Adult Diapers and Pull-Up Underwear Built for Heavy Bladder Leaks
NorthShore products are up to 3x more absorbent than leading store brands, featuring MVP™ (Multi-Void Protection) technology designed to handle multiple full bladder releases. Fewer changes mean better sleep, less laundry, and more days lived confidently dry.
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MegaMax® line of tab-style adult diapers: up to 12 hours* and up to 4 full bladder releases, ideal for overnight or extended wear |
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GoSupreme® line of pull-up style underwear: up to 10 hours* and up to 3 full bladder releases, with the fit and feel of real underwear |
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DynaDry Supreme® unisex liners: highly absorbent liners for bladder or bowel leaks, worn in regular underwear |
*An immediate change is required after a bowel movement.
⭐⭐⭐⭐⭐
"This company provides excellent products that have given me my life back. Believe me, I had tried everything else on the market."
Robin | Verified Buyer
Fewer changes. More sleep. More living.
A two-week, NorthShore-sponsored case study followed residents managing heavy incontinence at two senior living facilities.
80%
of participants had fewer nighttime changes.
Over 90%
reported no diaper rash during the study.
Based on a NorthShore-sponsored case study conducted at two senior living facilities with residents experiencing heavy incontinence.
Heavy-Leak Protection in Every Style
“Unparalleled protection - I got my life back.”
- Chris, Verified Customer
Tab-Style Adult Diapers
Designed for heavy bladder and bowel leaks and featuring MVP™ technology, ideal for extended and overnight wear. Refastenable tabs adjust for a secure fit at the waist and legs, with extra-tall leak guards for added protection.
Tab-Style Adult Diapers
Designed for heavy bladder and bowel leaks and featuring MVP™ technology, ideal for extended and overnight wear. Refastenable tabs adjust for a secure fit at the waist and legs, with extra-tall leak guards for added protection.
Pull-Up Style Underwear
Designed for heavy bladder and bowel leaks. Built with MVP™ technology and great for active wear. Pulls on like regular underwear and features breathable material, tall leak guards and tear-away sides for easy removal.
Pull-Up Style Underwear
Designed for heavy bladder and bowel leaks. Built with MVP™ technology and great for active wear. Pulls on like regular underwear and features breathable material, tall leak guards and tear-away sides for easy removal.
Pads, Liners & Guards
Absorbent protection for light-to-heavy bladder or bowel leaks, worn in regular underwear.
Pads, Liners & Guards
Absorbent protection for light-to-heavy bladder or bowel leaks, worn in regular underwear.
Best Tested, 2025
Best Adult Diapers of 2025
25 Years of Shoppers Searching Past the Shelf. The next chapter starts in store.
Higher Ring per Unit
NorthShore sits at a premium price point, and shoppers already pay it online. Every unit sold adds more revenue to the set.
Built-in Reorders
Heavy leaks are a daily need, not an occasional one. Repeat purchase is built into the category.
Growth, Not Share Shift
Heavy-leak shoppers aren't served by light-leak products, so NorthShore adds trips to the aisle instead of splitting existing ones.
Merchandising Support
Planograms, shelf education, and staff training built from 25 years of selling direct.
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