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Not All Leaks Are Light.
When it comes to leak protection, light and thin have been the one-size-fits-all approach — but thinner is not better. New research confirms it: people managing heavy leaks want more protection, more confidence, and products actually built for their needs.
The Data is Clear: People Need More Protection
NorthShore commissioned an independent survey of incontinence product buyers to better understand whether today's products are meeting their needs.
The results confirm what NorthShore has known all along: Heavy Bladder Leaks (HBL) need their own category of protection.
The results confirm what NorthShore has known all along: Heavy Bladder Leaks (HBL) need their own category of protection.
74%
of people surveyed say their leaks go beyond the light drips and dribbles that store brand products are built for.
73%
of respondents are not confident their daytime or nighttime product won't leak.
57%
of survey participants report doubling up on products, hoping it will provide more protection.
42%
of respondents are getting up to change overnight - their current products don’t last all night.
Respondents state maximum leak protection is the most important attribute when choosing an incontinence product.
Thinner is Not Always Better
Store-brand incontinence products are built around thinness, discretion, and underwear-like design. For Light Bladder Leakage (LBL), that can work. For Heavy Bladder Leaks (HBL), it doesn't.
Store-brand labels like "super," "ultra," and "max" sound reassuring — but they're built for a different level of need. The problem isn't the person, it's the product.
"Heavy Bladder Leaks (HBL) don’t have to disrupt normal life if protection can be trusted to last, no matter what."
Adam J. Greenberg • CEO & Founder of NorthShore Care Supply
A New Category of Protection
For over 20 years our customers have been telling us the most important thing is stopping the leaks, yet 55% of research respondents stated they were still experiencing leaks at least once per week.
That’s why NorthShore created a new category of protection: HBL or Heavy Bladder Leaks, to give people a clearer way to understand their options, compare levels of protection, and choose products built to stop leaks.
NorthShore is Built for HBL
Heavy Bladder Leaks (HBL) require protection that's actually built for them — not repurposed light leak products with misleading labels. NorthShore adult diapers and incontinence products are engineered specifically for HBL, delivering the absorbency and reliability needed to stop leaks all day and all night. The result: fewer changes, better sleep, and the freedom to focus on life, not leaks.
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Tab-Style Overnight Adult Diapers, such as MegaMax, deliver up to 12 hours of protection for HBL — all day or all night without constant changes. Featuring MVP™ (Multi-Void Protection), the oversized absorbent core stays dry through 2-3 full bladder releases. Extra-tall dual leak guards, leg cuffs, and waistband elastics protect against leaks at the legs and waist, even for side sleepers. Large, heavy-duty refastenable tape tabs with a frontal landing zone keep the brief snug and secure at full capacity. |
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Pull-Up Underwear, such as GoSupreme, provide maximum absorbency for up to 8 hours of protection for HBL. Featuring MVP™ (Multi-Void Protection), a quick-wicking absorbent core stays dry through multiple full bladder releases. Soft, breathable materials and strong waistband elastics move with the body and stay securely in place — making GoSupreme a great option for active lifestyles. Tear-away side seams allow for quick, easy removal. |
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Pad-Style Incontinence Liners, such as DynaDry Supreme, can be worn in regular, washable underwear and provide heavy duty protection against light dribbles to heavy urinary and/or bowel leaks. NorthShore pads and liners deliver maximum absorbency, odor control, and all-day comfort. |
The best adult diapers I have ever worn! They are so comfortable and absorb better than anything else I have tried! Tapes hold great. Great for side sleepers. They also have great customer service!
Cole
Verified Buyer
Ready to Try Something New?
Independent research showed 90% of respondents were open to trying a new product if it could absorb more and reduce leaks and changes. NorthShore samples make it easy to take that next step and find protection that works. Just answer 4 quick questions for personalized product recommendations. All samples you select are FREE! Try up to 6 products and only pay for shipping.
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