northshore employees collage

#NorthShoreCares Mission

NorthShore Care Supply's mission is to improve the quality of life for those managing incontinence by offering life-changing products and helping #EndHealthStigma for Incontinence through caring service, discreet delivery, partnerships, education and awareness. Through our donation program and charitable initiatives, NorthShore collaborates with organizations and those in need by offering life-changing products, supplies and accessories to help individuals live full lives.

Our Values

Our company values guide our business. They impact our employee experience as well as the relationships we have with our customers, partners and affiliates. 

Empowerment without judgment logo

Our Vision

Empowering people to live their lives to the fullest without judgment. About 100 million Americans are living with some form of bladder or bowel dysfunction, with 80 million dealing with incontinence leaks. NorthShore is committed to #EndHealthStigma by replacing blame and shame with dignity and confidence so people do not delay in getting the medical care and protection they need.

NorthShore’s founder, Adam Greenberg, is a Board Certified Patient Advocate actively working with non-profits on education campaigns designed to promote the message that incontinence is very common, often treatable, and usually very manageable. Adam’s message to those struggling with whether to seek help or not is, “You are not alone. It’s not your fault. There is help, including education, resources, medical treatment and products to help you or a loved one manage incontinence.

Community "Diaper" Donation Program

  • AngelaCARES - Focused on supporting low-income, at-risk seniors and families by providing diapers, groceries and other needed supplies.

    NorthShore's donation of Supreme adult diapers to AngelaCares, INC.

  • Baby2Baby - Provides children living in poverty, ages 0-12 years, with diapers, clothing and all the basic necessities. Since it was founded, Baby2Baby has distributed over 7 million items to children in homeless shelters, domestic violence programs, foster care, hospitals and underserved schools as well as children impacted by natural disasters.

    NorthShore's donation of baby wipes and changing pads

  • Capital District Center for Independence, Inc. - A community-based Independent Living Center that provides services to people with disabilities living in the Greater Capital District of New York State.

  • Camp Courageous - Provides year-round recreational and respite care opportunities for individuals with special needs.

  • - Offers support, resources and transportation to veterans and their families.

    senior man receiving donation of incontinence products

  • Giving the Basics – Provides the necessities of life, not covered by government assistance programs, that most people take for granted such as laundry soap, shampoo, deodorant, toilet paper and other personal care hygiene products.

    Giving the Basics staff with NorthShore GoSupreme Underwear

  • Jake's Diapers – Helps to solve diaper needs for infants, the elderly and individuals with special needs by offering support during displacement and other challenging situations.

  • Red, White and Babies - Provides start-up necessities for expectant military, law enforcement, EMS, Fire Rescue and Dispatch families.

    Red, White & Babies Donation of NorthShore Baby Changing Pads

  • St. Mary Magdalene Catholic Charity in Flint, Texas - The Food Pantry and Kitchen feeds 40-80 families weekly. Donations benefit the surrounding community.

  • SkyWay Dachshund Rescue Inc. - Skyway brings dogs into a friendly, loving foster home with the goal to do whatever it takes to get them healthy and find them the best furever home.

    Skyway Dachshund Rescue employee and dog

  • Susan G. Komen - NorthShore's Breast Cancer Awareness Month activities in 2019 included "Pink Donut Day" and "Pie in the Face" to raise awareness and funding.

Partnerships & Affiliations

ALCA Partner Logo The Aging Life Care Association (ALCA)'s vision is "a world where adults and their families live well as they face the challenges of aging." The Association provides help for older adults or others with long-term health problems and offers education and professional development. 

ALCA Partner Logo BAHP (Center for Baby and Adult Hygiene Products) serves as the industry expert and source on adult incontinence products, feminine care supplies and personal hygiene wipes. The organization proactively engages with federal and state policy makers on laws and regulations regarding the safety, sustainability and affordability of these products.

NAFC Trusted Partner LogoNational Association for Continence (NAFC) Incontinence education and support for patients, caregivers and professionals. NAFC's mission is to provide quality continence care through education, collaboration and advocacy.

National Diaper Bank Network LogoNational Diaper Bank Network (NDBN) provides basic necessities to build a strong foundation for all children, families and individuals. The organization works with a network of diaper banks, allied programs, donors, sponsors and elected officials to end diaper need and period poverty in the U.S.

PURA SyndromPURA Syndrome Logo e Foundation is a global non-profit organization that educates, funds and provides resources to families coping with the effects of PURA syndrome.

Simon Foundation for Continence logo

The Simon Foundation for Continence is dedicated to bringing the topic of incontinence out into the open; removing the stigma surrounding incontinence; and providing help and hope for people with incontinence, their families and the health professionals who provide their care.