Every Save Counts: NorthShore Adult Diapers Donates $6,200 to Northern Illinois Food Bank Through Cubs Radio Partnership

NorthShore donated for every Cubs save and triple of the regular season as part of its Cubs Radio partnership with Audacy, turning thrilling baseball moments into real support for people facing hunger across 13 counties in northern Illinois.

(Green Oaks, Ill.) October 14, 2026 – 

Every time Cubs Radio called a save or a triple this season, it carried a second meaning for families across northern Illinois. As part of its 2026 partnership with Audacy and Cubs Radio, NorthShore Adult Diapers® donated to the Northern Illinois Food Bank for each one. By season’s end, these moments added up to $6,200. According to the Food Bank, every $1 donated helps provide $7 worth of groceries, putting the season’s total at over $40,000 worth of groceries for neighbors in need. 

NorthShore and Audacy presented the donation to Northern Illinois Food Bank® at NorthShore’s Green Oaks headquarters on Tuesday, October 13. 
 
“In our line of work, we know a thing or two about saves,” said Adam J. Greenberg, Founder and CEO of NorthShore. “This was a fun and meaningful way to partner with two great organizations and give back. The Cubs did the hitting and the closing this season, and Northern Illinois Food Bank shows up every single day to make sure people across the region have enough to eat.”  
 
“Partnerships like this turn moments fans already love into real support for our neighbors,” said Colleen Ahearn, Chief Philanthropy Officer of Northern Illinois Food Bank. “We’re grateful to NorthShore Adult Diapers, Audacy, and Cubs Radio for making every save and every triple count this season. This donation will help put food on tables for families across northern Illinois.” 

From the Broadcast Booth to the Dinner Table 

Hunger and incontinence affect far more people than most realize, and both carry a stigma that can keep people from asking for help. Northern Illinois Food Bank works to make sure neighbors can get the food they need without judgment. NorthShore first partnered with Cubs Radio on a similar idea: hearing the words “adult diapers” spoken naturally, by a trusted voice, in the middle of an ordinary ballgame, helps break the silence that keeps millions of people managing incontinence quietly and alone. That silence has real costs. Studies show it can take six to eight years for someone to talk to a healthcare provider about incontinence, and many never do. Most store-brand products are built for light bladder leaks, the drips and dribbles of a cough or a laugh. Yet in a recent PDG Insights survey of incontinence product buyers, 74% reported symptoms that go well beyond that, and 73% said they aren’t fully confident their current product won’t leak. Without the words to describe what they’re dealing with, it’s hard for people to know they need something different, let alone ask for it. 

Cubs Radio is one part of a broader effort to spread awareness and make incontinence easier to talk about. So far in 2026, NorthShore has sponsored radio broadcasts for five other professional baseball teams, put ADULT DIAPERS on billboards across the country, and launched its first national TV commercial, “The Golden Age of Thin.” The strategy across all of it is the same: the more often people see and hear the words “adult diapers,” the easier it becomes for someone to recognize their own situation, seek the help they need, and ultimately live with the freedom and dignity they deserve. 

For anyone managing incontinence, or caring for someone who is, support is easy to find at northshore.com, with adult diapers, incontinence supplies, sizing guidance, and NorthShore Care Experts available seven days a week. 

Source: PDG Insights survey of 418 U.S. incontinence product buyers, April 28–May 6, 2026. 

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About NorthShore Adult Diapers 

NorthShore® is the only brand of adult diapers and incontinence supplies designed specifically for heavy bladder leaks (HBL), reducing nighttime changes and worry about leaks. 

NorthShore is a mission-driven consumer healthcare company dedicated to empowering people to live with the freedom and dignity they deserve. The company serves individuals who have been overlooked by mainstream brands and underserved by a culture that treats incontinence as something to hide. 

Founded in 2002 by Adam J. Greenberg, NorthShore has grown to become one of the most trusted brands in premium incontinence products, helping over 3 million individuals, their loved ones, and caregivers. Customers regularly share stories of how NorthShore helped them return to work, sleep through the night, travel confidently, or fully re-engage with family and community life. 

Through innovative absorbent products, transparent language, empathetic customer service, and an inclusive community, NorthShore is redefining what it means to live confidently with incontinence. 
 
 
About Northern Illinois Food Bank 

For over 40 years, Northern Illinois Food Bank has been dedicated to solving hunger and empowering neighbors. Our vision at Northern Illinois Food Bank is for everyone in Northern Illinois to have the food they need to thrive. A 501(c)(3) nonprofit organization and proud member of Feeding America, we serve our neighbors in 13 counties with dignity, equity, and convenience, providing 320,000 meals a day. We bring together manufacturers, local and corporate grocers, area farmers, corporations, foundations, and individuals who donate food and funding, and each week nearly 1,000 volunteers help us evaluate, repack, and distribute food. We also proudly partner with more than 900 food pantries, soup kitchens, shelters, and youth and senior feeding programs to provide nutritious food and resources. Our distribution centers are located in Geneva, Lake Forest, Rockford and Joliet. Find out how you can get help,  volunteer,  donate  or  get involved at SolveHungerToday.org.