"Incontinence is Very Common, Often Treatable, and Regardless, can be Very Manageable."
Adam Greenberg • Founder & CEO of NorthShore
NorthShore Cares
Adam Greenberg saw first-hand his father battling cancer and his grandmother suffering from the side effects of a stroke. At the time, products to adequately manage incontinence while maintaining privacy and dignity were not available. Adam founded NorthShore Care Supply on July 1, 2002. Since then, the company has helped over 2.5 million individuals managing incontinence, their loved ones, and caregivers.
Adam Greenberg saw first-hand his father battling cancer and his grandmother suffering from the side effects of a stroke. At the time, products to adequately manage incontinence while maintaining privacy and dignity were not available. Adam founded NorthShore Care Supply on July 1, 2002. Since then, the company has helped over 2.5 million individuals managing incontinence, their loved ones, and caregivers.
Be Dry. Be Confident. Be You.
We serve individuals who have been overlooked by mainstream brands and underserved by a culture that treats incontinence as something to hide. Our customers consistently seek three things:
| Stop leaks and reclaim their normal routines | |
| Regain confidence and feel they are aging normally | |
| Be accepted without stigma or judgment |
We exist to make all three possible.
Trusted by Millions
Founded in 2002 and headquartered in Green Oaks, Illinois, NorthShore has grown to become one of the most trusted and respected names in premium incontinence products. We operate with a strong focus on innovation, customer understanding, and continuous improvement across every part of the business. Customers regularly share stories of how NorthShore helped them return to work, sleep through the night, travel confidently, or fully re-engage with family and community life.
Founded in 2002 and headquartered in Green Oaks, Illinois, NorthShore has grown to become one of the most trusted and respected names in premium incontinence products. We operate with a strong focus on innovation, customer understanding, and continuous improvement across every part of the business. Customers regularly share stories of how NorthShore helped them return to work, sleep through the night, travel confidently, or fully re-engage with family and community life.
Redefining Dignity
Our culture is grounded in our CHAT values: Caring, Happy to Help, Above & Beyond, and Teamwork. These values guide how we serve customers and how we collaborate internally — through empathy, accountability, clear communication, and a willingness to roll up our sleeves. We foster an environment where talented people can grow, solve meaningful challenges, and help shape the future of a company that is redefining what dignity, performance, and support look like for millions of people.
Our culture is grounded in our CHAT values: Caring, Happy to Help, Above & Beyond, and Teamwork. These values guide how we serve customers and how we collaborate internally — through empathy, accountability, clear communication, and a willingness to roll up our sleeves. We foster an environment where talented people can grow, solve meaningful challenges, and help shape the future of a company that is redefining what dignity, performance, and support look like for millions of people.
Focus on Life, Not Leaks
Real Care Experts
Certified protection experts trained to match every need and fit, and who listen with patience and kindness.
20+ Years of Service
Since 2002, NorthShore has helped over 2.5 million individuals managing incontinence, their loved ones, and caregivers.
20K+ 5-Star Reviews
NorthShore products stay dry up to 3X longer so customers can regain their normal routines.
We Give Back
We are a proud supporter of the National Diaper Bank Network, Disabled American Veterans, and many other organizations.
Access your List
Please login to access your saved items list. If you don't have an account, create one today to start your list.
Top